Based on the ______ heuristic, you may decide to buy the limited edition boxed set of your favorite TV show.
A) social proof
B) scarcity
C) liking
D) authority

Question

Quizplus · Accepted Answer

The scarcity heuristic suggests that people tend to assign more value to things that are rare or limited in availability. The limited edition boxed set of a favorite TV show is an example of a scarce item, which may make a person more likely to purchase it based on this heuristic.

Based on the ______ Heuristic, You May Decide to Buy