The minimum effective frequency level for a campaign (MEF/c) is important to managers because it will produce threshold disposition to purchase with the fewest insertions, and therefore at the lowest cost.
Correct Answer:
Verified
Q1: The terms "exposure" and "OTS" represent very
Q3: According to Brown, the typical MaxEF/c before
Q4: The MEF/c formula is MEF/c = 1+TA+BA+BATT+PI.
Q5: A contact coefficient of .25 does not
Q6: Evidence indicates that for a direct-response ad
Q7: Factors such as "media environment" or "quality
Q8: Random duplication between vehicles across media types
Q9: The frequency rule says to buy repeated
Q10: Programmatic ad buying means far fewer ad
Q11: The concept of effective frequency asserts that
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents