The "deep structure" of an ad consists of four components.
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Q2: Successful ads are built around the dramatization
Q3: It is best to insist that the
Q4: There are four ad processing responses required
Q5: A conveyor that creates a reflexive attention
Q6: Creating a high association with the key
Q7: For international campaigns, verbal conveyors are generally
Q8: Group brainstorming is generally much more effective
Q9: There are four properties of an effective
Q10: The conveyor screening test method is not
Q11: The theory of random creativity states that
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