Creating a high association with the key benefit in an ad when prompted is considered to be the easiest property of the conveyor to achieve.

Question

Quizplus · Accepted Answer

Creating a high association with the key benefit in an ad when prompted is not considered the easiest property of the conveyor to achieve because it requires the ad to be memorable and the benefit to be clearly understood and recalled by the audience, which can be challenging amidst the clutter of competing messages.

Creating a High Association with the Key Benefit in an Ad