The Wedge Pattern occurs for the typical target audience individual as a succession of advertising cycles whereby each cycle has the same reach but successively declining frequency.

Name: The Wedge Pattern occurs for the typical target audience individual as a succession of advertising cycles whereby each cycle has the same reach but successively declining frequency.
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Question

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The Wedge Pattern is characterized by a consistent reach but declining frequency in each advertising cycle.

The Wedge Pattern Occurs for the Typical Target Audience Individual