Secondary media are usually chosen to boost a particular communication effect if that effect is an objective of the campaign.

Question

Quizplus · Accepted Answer

Secondary media serve as supplementary platforms to the primary media and are selected based on their ability to enhance specific communication objectives of the campaign. By using secondary media, the overall impact of the campaign can be increased, and the reach and frequency of the message can be extended.

Secondary Media Are Usually Chosen to Boost a Particular Communication