Pre-season advertising is not worth using because very few consumers have the category need at that time.
Correct Answer:
Verified
Q5: Point-of-decision (P-O-D) media are secondary media and
Q6: The reach pattern controls the degree and
Q7: The duration of advertising cycle is determined
Q8: The Blitz Pattern is both effective and
Q9: The Shifting Reach Pattern is quite easy
Q11: The "media balloon" represents just the trade-off
Q12: The primary medium has only to deliver
Q13: Secondary media are usually chosen to boost
Q14: The rationale behind imagery transfer is that
Q15: Prime-time TV advertising is the best option
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