The duration of advertising cycle is determined by the time needed to get enough insertions into the media vehicles selected so as to attain the desired amount of reach at the minimum effective frequency level (effective reach).

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The duration of advertising cycle is indeed determined by the time needed to achieve the desired reach at the minimum effective frequency level. This is because it takes a certain amount of time and exposure for an advertisement to be effective in reaching and influencing the target audience.

The Duration of Advertising Cycle Is Determined by the Time