Packaging and signage should not be used as a secondary medium.
Correct Answer:
Verified
Q1: The primary medium has only to deliver
Q3: Small-audience local retail advertisers require a medium
Q4: Double-duty ads are called "double duty" because
Q5: Point-of-decision (P-O-D) media are secondary media and
Q6: The reach pattern controls the degree and
Q7: The duration of advertising cycle is determined
Q8: The Blitz Pattern is both effective and
Q9: The Shifting Reach Pattern is quite easy
Q10: Pre-season advertising is not worth using because
Q11: The "media balloon" represents just the trade-off
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