According to the elaboration likelihood model of persuasion, the degree to which a receiver emphasizes the central or peripheral route depends primarily on the listener's motivation and ability to think about and carefully assess the quality of a persuasive message.

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According to the elaboration likelihood model, the degree of elaboration and the route taken to persuasion depends primarily on the listener's motivation and ability to think about and carefully assess the quality of a persuasive message. Central processing occurs when the listener is highly motivated and able to process the argument deeply. Peripheral processing occurs when the listener is not highly motivated or able to process the argument deeply and instead relies on peripheral cues, such as the speaker's attractiveness or the number of arguments presented.

According to the Elaboration Likelihood Model of Persuasion, the Degree