There are three principal goals for persuasion: conversion to wholly new attitudes and behavior, modification of attitudes and behavior, and maintenance of current attitudes and behavior.

Question

Quizplus · Accepted Answer

This statement is true. These are the three main goals of persuasion. Conversion involves changing someone's entire attitude and behavior, while modification involves making adjustments to existing attitudes and behaviors. Maintenance involves keeping someone's current attitudes and behaviors consistent over time.

There Are Three Principal Goals for Persuasion: Conversion to Wholly