Question 1

Which of the following would NOT be considered media?
A) a magazine
B) a television
C) an iPad
D) an email message

Accepted Answer

An email message is a form of communication, but not necessarily a form of media. Media typically refers to a mass communication method, such as television or print publications, that reaches a large audience.

Question 2

Transmitting messages to large, widespread audiences is known as
A) transmediation.
B) polymediation
C) gate-keeping
D) mass communication

Accepted Answer

Mass communication refers specifically to the transmission of messages to large, widespread audiences, which is the main focus of the question. Transmediation refers to the process of adapting a message across different media platforms, while polymediation has more of a focus on the interaction between multiple media sources. Gate-keeping refers to the process of selecting and filtering the messages that are transmitted through a particular media outlet.

Question 3

Which of the following would be considered a gatekeeper?
A) Vimeo
B) CNN
C) Sex and the City
D) LinkedIn

Accepted Answer

Gatekeepers are entities or organizations that control access to information or media. CNN, being a news organization, decides which news stories are important enough to be covered and disseminated to the public.

Question 4

If you blog, tweet, or post or follow content on platforms such as Snapchat, Twitch, Instagram, Tumblr, YouTube, Meetup, or Facebook, you're using
A) electronic media
B) social media
C) polymediation
D) cybermedia

Accepted Answer

The platforms listed are all examples of social media, which is defined as "websites and applications that enable users to create and share content or to participate in social networking." While electronic media could also be a correct answer, it is a broader term that encompasses all forms of media that use electronic or digital signals, including television and radio. Polymediation and cybermedia are not commonly used terms in relation to social media.

Question 5

Which of the following statements is true about the nature of social media?
A) When synchronous, social media is easier to use for managing one's identity
B) Social media is distinguished from other forms of communication by user-generated content, variable audience size, and interactivity.
C) The impermanent nature of social media content means that communication is essentially one way.
D) Because social media are aimed at large audiences, it's hard to maintain positive relationships.

Accepted Answer

Social media is unique from other forms of communication because it involves user-generated content, variable audience size, and interactivity. This allows for a more personalized and interactive experience for users. The impermanent nature of social media content does not necessarily mean that communication is one-way, as users can still engage in conversations and respond to each other's posts. While it may be challenging to maintain positive relationships on social media at times, the aim of social media is not solely to reach large audiences but rather to facilitate communication and connection.

Question 6

Which of the following terms do social scientists use to describe the multiple nonverbal cues, such as facial expressions and vocal tone, which add clarity to a verbal message?
A) message richness
B) permanence
C) asynchronous communication
D) impermanence

Accepted Answer

Social scientists use the term "message richness" to describe the multiple nonverbal cues, such as facial expressions and vocal tone, which add clarity to a verbal message.

Question 7

You receive a text message from a friend about a party he is throwing later this month. In the text, your friend writes, "YOU BETTER BE THERE!" Is your friend mad at you or just trying to be funny? You don't know because the message lacks
A) richness
B) cognitive complexity
C) competence
D) empathy

Accepted Answer

The message lacks richness because it only contains text and does not provide any nonverbal cues or context to clarify the tone or intention of the message.

Question 8

The term some scholars use to describe the fuzzy boundary between personal and public communication is
A) socially-mediated communication
B) masspersonal communication
C) interpersonal communication
D) public-social communication

Accepted Answer

The term used to describe the fuzzy boundary between personal and public communication is "masspersonal communication." This term was coined to acknowledge the ways in which technology has blurred the lines between personal and mass communication, creating a new form of communication that is both intimate and public.

Question 9

After a long day at school, you look forward to socializing with friends online. Afterwards, you relax by watching your favorite television show. What theory proposes that we use media to meet particular needs?
A) Communication dependency
B) Social exchange
C) Uses and gratifications
D) Practical motivations

Accepted Answer

The Uses and Gratifications theory proposes that individuals actively choose and use media to satisfy particular needs or desires. In this scenario, the individual is using social media to socialize and relax by watching their favorite television show.

Question 10

Jimmy went to a concert and tweeted the view from his seat to his followers. Later, a fight broke out at the concert, and a prominent news organization reached out to him to interview him about the incident. That Jimmy's personal tweet was "picked up" by a large news organization is best illustrated by which idea?
A) message richness
B) mass communication
C) viral tweets
D) masspersonal communication

Accepted Answer

Masspersonal communication refers to the blurring of the line between personal communication and mass communication, often through the use of social media. In this case, Jimmy's personal tweet about the concert was picked up by a large news organization, turning it into a form of mass communication.

Question 11

Which of the following would be considered non-mediated communication?
A) Instant messaging
B) Face-to-face interaction
C) Voice mail
D) Videoconferencing

Accepted Answer

Non-mediated communication refers to communication that occurs without the use of technology or electronic devices. Face-to-face interaction does not involve any form of technology and is therefore considered non-mediated communication. The other options (instant messaging, voice mail, and videoconferencing) involve the use of technology to facilitate communication and are therefore considered mediated communication.

Question 12

How is face-to-face communication different than mediated communication?
A) Face-to-face communication is richer because it contains a variety of cues, such as facial expressions and vocal tone.
B) Face-to-face communication is leaner than the mediated messaging because irony and attempts at humor can be misunderstood.
C) Face-to-face communication tends to be hyperpersonal, with accelerated disclosure rates.
D) Face-to-face communication is impermanent.

Accepted Answer

Face-to-face communication allows for richer communication because it includes nonverbal cues, such as facial expressions and vocal tone, which are not available through mediated communication.

Question 13

The vast number of communication channel options one has to choose from is known as
A) polymorphism
B) transmediation
C) masspersonal
D) polymediation

Accepted Answer

Polymediation refers to the wide array of communication channels and technologies available for use. This term accurately summarizes the vast number of options available, making D) the best choice. The other options, including A) polymorphism (the ability of an object to take on multiple forms) and B) transmediation (the process of telling a story across multiple media platforms) do not accurately describe the range of communication channel options available. C) Masspersonal, on the other hand, refers to communication that is personal in nature but sent to a large audience, which is not quite the same as the range of communication channels available.

Question 14

You are interested in connecting with people of different backgrounds online. However, you don't want a lot of stress or confusion, nor do you want anyone to feel uncomfortable because of differences in status or appearance. The best online channel to use in this situation would be __________.
A) video-messaging
B) social networking
C) email
D) snail mail

Accepted Answer

Email allows for communication without the need for visual or status cues, reducing stress and potential discomfort related to differences in appearance or social standing.

Question 15

If you have ever said "I'm sorry" by sending flowers instead of saying the words, then you have displayed
A) mediation
B) transmediation
C) conflict avoidance
D) competent communication

Accepted Answer

The answer of If you have ever said "I'm sorry"...

Question 16

When there is a time gap between when a message is sent and when it's received, one is using
A) synchronous communication
B) asynchronous communication
C) transactional communication
D) interactive communication

Accepted Answer

Asynchronous communication refers to communication where there is a time gap between when a message is sent and when it is received, such as email, voicemail, or text messaging. Synchronous communication, on the other hand, refers to communication that occurs in real time, such as a phone call or video conference. Transactional communication refers to communication where both parties are sending and receiving messages simultaneously, while interactive communication refers to communication that involves a back and forth exchange of messages.

Question 17

Chris once used his Twitter and Facebook accounts to post photos of him engaging in illegal drug use. He is now having trouble getting a job after prospective employers view his accounts. This is an example of social media's ____________.
A) permanence
B) impermanence
C) synchronicity
D) message richness

Accepted Answer

This scenario illustrates social media's permanence, as the photos Chris posted remain visible and easily accessible to anyone who views his accounts, even after he may have deleted them. This has negative consequences for Chris, as it harms his employment prospects.

Question 18

Which of the following best exemplifies asynchronous communication?
A) Telephone
B) Video chat
C) Face-to-face
D) Text messaging

Accepted Answer

Text messaging is an example of asynchronous communication because there is a delay between sending and receiving messages. The receiver can respond at their convenience, unlike real-time communication methods like telephone or video chat where both parties must be available and present at the same time. Face-to-face communication is also synchronous, as it happens in real-time without any technological barriers.

Question 19

What is the flaw in mediated platforms like Snapchat that are designed to prevent message permanence?
A) You can always remove the images you don't want others to see by deleting the app.
B) You might feel more inhibited about the kinds of photos and videos you post.
C) The ability to take screenshots or use another device to record the snap increases the risk of message permanence.
D) It has a stopgap measure which will not allow you to post drunk photos.

Accepted Answer

Although mediated platforms like Snapchat are designed to prevent message permanence, the ability to take screenshots or use another device to record the snap increases the risk of message permanence. This means that even if the platform is designed to be ephemeral, there is still a potential for message permanence.

Question 20

Once considered an option of last resort, online ___________ sites have become popular, mainstream ways to connect with others.
A) employment
B) cooking
C) dating
D) video

Accepted Answer

The phrase "connect with others" suggests that the missing word relates to socializing or forming relationships, which points towards dating websites. A, B, and D are not relevant to socializing.

Quiz 2: The Self, Perception, and Communication

Which of the following would NOT be considered media?

Transmitting messages to large, widespread audiences is known as

Which of the following would be considered a gatekeeper?

If you blog, tweet, or post or follow content on platforms such as Snapchat, Twitch, Instagram, Tumblr, YouTube, Meetup, or Facebook, you're using

Which of the following statements is true about the nature of social media?

Which of the following terms do social scientists use to describe the multiple nonverbal cues, such as facial expressions and vocal tone, which add clarity to a verbal message?

You receive a text message from a friend about a party he is throwing later this month. In the text, your friend writes, "YOU BETTER BE THERE!" Is your friend mad at you or just trying to be funny? You don't know because the message lacks

The term some scholars use to describe the fuzzy boundary between personal and public communication is

After a long day at school, you look forward to socializing with friends online. Afterwards, you relax by watching your favorite television show. What theory proposes that we use media to meet particular needs?

Which of the following would be considered non-mediated communication?

How is face-to-face communication different than mediated communication?

The vast number of communication channel options one has to choose from is known as

You are interested in connecting with people of different backgrounds online. However, you don't want a lot of stress or confusion, nor do you want anyone to feel uncomfortable because of differences in status or appearance. The best online channel to use in this situation would be __________.

If you have ever said "I'm sorry" by sending flowers instead of saying the words, then you have displayed

When there is a time gap between when a message is sent and when it's received, one is using

Chris once used his Twitter and Facebook accounts to post photos of him engaging in illegal drug use. He is now having trouble getting a job after prospective employers view his accounts. This is an example of social media's ____________.

Which of the following best exemplifies asynchronous communication?

What is the flaw in mediated platforms like Snapchat that are designed to prevent message permanence?

Once considered an option of last resort, online ___________ sites have become popular, mainstream ways to connect with others.