One major difference between the 1.0 and 2.0 approaches to business communication is that in the 2.0 approach audiences are encouraged to be
A) compliant listeners.
B) active participants in the communication.
C) passive recipients of the information the sender shares.
D) any of the above.

Question

Quizplus · Accepted Answer

In the 2.0 approach, audiences are encouraged to be active participants in the communication process. This means that they are not passive recipients of the information, but instead, they are invited to engage in a conversation, ask questions, give feedback, and participate in the decision-making process. This approach acknowledges the importance of building relationships with the audience and creating a two-way flow of communication. It also recognizes that the audience has valuable insights, ideas, and experiences that can contribute to the success of the communication.

One Major Difference Between the 1