Jeff believes in saving the environment but finds himself throwing away aluminum cans because his college campus does not recycle. He may experience an aversive emotional state due to the inconsistency between his attitudes and his behavior. This is an example of
A) the elaboration likelihood model.
B) induced compliance theory.
C) self-affirmation theory.
D) cognitive dissonance theory.

Question

Quizplus · Accepted Answer

Jeff's behavior of throwing away aluminum cans contradicts his attitudes and beliefs of saving the environment, leading to cognitive dissonance. The inconsistent behavior and attitudes create discomfort and tension, resulting in an aversive emotional state. Cognitive dissonance theory explains how individuals strive to maintain consistency between their attitudes and behavior and reduce dissonance by either changing their behavior or beliefs to align with their attitudes.

Jeff Believes in Saving the Environment but Finds Himself Throwing