Which of the following statements is true of customer relationship management?
A)It involves linking all processes of a company from its customers through its suppliers.
B)It tries to convince potential customers to buy, even if the seller knows that the customer and the product are mismatched.
C)It is used more by sales-oriented firms than market-oriented firms.
D)It is most extensively used by production-oriented firms.

Question

Quizplus · Accepted Answer

Customer relationship management involves linking all processes of a company from its customers through its suppliers. This helps companies create a seamless experience for their customers and build long-term relationships with them. Option B, C, and D are incorrect as they are either not related to customer relationship management or are false statements.

Which of the Following Statements Is True of Customer Relationship