A local grocer groups his customers into specific groups based on what products they buy and when they buy them. The grocer then schedules shipments of specific items based on these customer segments and offers different kinds of promotions to different customer groups. This is an example of customer relationship management.

Question

Quizplus · Accepted Answer

The grocer is using customer data and segmentation to personalize their offerings and communication to each group, which is the essence of customer relationship management.

A Local Grocer Groups His Customers into Specific Groups Based