In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm?
A)It carefully identifies market segments.
B)It extensively uses relationship marketing strategies.
C)It extensively uses personal selling and advertising.
D)It increases sales by creating customer value and satisfaction.

Question

Quizplus · Accepted Answer

A sales-oriented firm focuses primarily on achieving high sales volumes and profits. It typically relies on personal selling and advertising to drive sales, rather than building strong relationships with customers through relationship marketing strategies or identifying and targeting specific market segments. Their primary goal is maximizing revenue rather than creating customer value and satisfaction. Therefore, option C is the correct statement.

In the Context of On-Demand Marketing, Which of the Following