________ is a special case of co-branding involving creating brand equity for materials,components,or parts that are necessarily contained within other branded products.
A) Component branding
B) Ingredient branding
C) Advertising branding
D) Sales branding
E) None of the above

Question

Quizplus · Accepted Answer

Ingredient branding is the special case of co-branding where brand equity is created for materials, components or parts that are contained within other branded products. This helps to increase the overall value of the product and strengthen the reputation of both brands involved. Examples of ingredient branding include Intel's branding of chips used in computers, Gore-Tex branding used in outdoor apparel, and Dolby Digital branding used in home theaters.

________ Is a Special Case of Co-Branding Involving Creating Brand