Moving ________ carries risks.The new brand can cannibalize core brand sales and lower the core brand's quality image.
A) up-market
B) two ways
C) one way
D) down-market
E) none of the above

Question

Quizplus · Accepted Answer

Moving down-market carries risks, as it can result in the new brand cannibalizing sales from the core brand and lowering the core brand's quality image. Moving up-market may also carry risks, but the statement did not provide any information on this. Similarly, two ways or one way are irrelevant to the context of the statement. Therefore, the correct answer is option D.

Moving ________ Carries Risks