The potential disadvantages of ________ are the risks and lack of control from becoming aligned with another brand in the consumers mind.Consumer expectations about the level of involvement and commitment are likely to be high,so unsatisfactory performance could be very negative for the brands involved.
A) co-branding
B) primary service features
C) values
D) perceptions
E) pricing

Question

Quizplus · Accepted Answer

The potential disadvantages described in the statement are related to co-branding, which is the practice of two or more brands coming together to create a joint product or service. The risks and lack of control come from the fact that both brands are now associated with each other in the minds of consumers, and any negative experiences with one brand could negatively impact the other brand as well. Additionally, consumers may expect a high level of performance and commitment from both brands, so any unsatisfactory performance could hurt both brands. The other answer choices (B, C, D, E) do not fully describe the potential disadvantages of co-branding as outlined in the statement.

The Potential Disadvantages of ________ Are the Risks and Lack