When a company positioned in the "middle" market introduces a lower-priced product line,this is an example of ________.
A) product-line length
B) up-market stretch
C) down-market stretch
D) maintenance
E) none of the above

Question

Quizplus · Accepted Answer

When a company positioned in the "middle" market introduces a lower-priced product line, it is an example of down-market stretch. This helps the company to target price-sensitive customers who may not be able to afford their higher-priced products, while also expanding their customer base.

When a Company Positioned in the "Middle" Market Introduces a Lower-Priced