________ occurs when a company lengthens its product line beyond its current range.
A) Market reach
B) Product reach
C) Product adaptations
D) Line shrinking
E) Line stretching

Question

Quizplus · Accepted Answer

Line stretching occurs when a company expands its product line beyond its current range. This could involve adding new products to the existing line or developing new products that complement the existing offerings. By doing so, the company can appeal to a wider range of customers and increase its market share.

________ Occurs When a Company Lengthens Its Product Line Beyond