Many sellers offer either general or specific guarantees. Guarantees reduce the buyer's ________ risk.
A) actual
B) perceived
C) real
D) implied
E) stated

Question

Quizplus · Accepted Answer

Guarantees reduce the buyer's perceived risk, which is the risk that a buyer perceives or believes to exist when they purchase a product or service. This can include concerns about product quality, reliability, or effectiveness, as well as worries about the seller's trustworthiness or honesty. By offering a guarantee, the seller is essentially providing reassurance to the buyer that their purchase will meet their expectations and that they will be able to obtain a refund or replacement if they are not satisfied.

Many Sellers Offer Either General or Specific Guarantees