Brand resonance is associated with how a brand name sounds when said by spokespersons or consumers.

Question

Quizplus · Accepted Answer

Brand resonance is actually associated with the level of loyalty and attachment that consumers have towards a brand, and is measured by factors such as brand awareness, perceived quality, brand loyalty, and other brand associations. It is not directly related to how the brand name sounds when spoken.

Brand Resonance Is Associated with How a Brand Name Sounds