Brand salience relates to how often and easily the brand is evoked under various purchase or consumption situations.

Name: Brand salience relates to how often and easily the brand is evoked under various purchase or consumption situations.
Brand: Quizplus
Rating: 4.9 (35 reviews)

Question

Quizplus · Accepted Answer

Brand salience refers to the degree to which a brand is perceived as prominent or top-of-mind by consumers in various purchase or consumption situations. It is measured by assessing how often and easily the brand is evoked from memory.

Brand Salience Relates to How Often and Easily the Brand