The likability of brand elements may also increase awareness and associations.

Name: The likability of brand elements may also increase awareness and associations.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

When consumers like brand elements such as logos, slogans, mascots, or characters, they are more likely to remember and recognize them, which can increase brand awareness. Likable brand elements can also create positive associations with the brand, helping to build a stronger brand image.

The Likability of Brand Elements May Also Increase Awareness and Associations