Brand knowledge is indicated when the consumer refuses to purchase competitive brands.

Name: Brand knowledge is indicated when the consumer refuses to purchase competitive brands.
Brand: Quizplus
Rating: 4.7 (37 reviews)

Question

Quizplus · Accepted Answer

Brand knowledge refers to a consumer's awareness and understanding of a brand, not necessarily their refusal to purchase competitive brands. Refusal to purchase competitors may indicate brand loyalty or preference, but not solely brand knowledge.

Brand Knowledge Is Indicated When the Consumer Refuses to Purchase