One of the selection criteria for creating a successful brand element is that it should be protectible.

Question

Quizplus · Accepted Answer

A brand element should be protectible through trademark registration or other legal means to prevent competitors from copying or imitating it, which can lead to dilution of brand equity and confusion among consumers. This makes protectibility an important criterion for creating a successful brand element.

One of the Selection Criteria for Creating a Successful Brand