Retailers specializing in things like a wide selection of goods, low prices, guarantees, and knowledgeable employees are positioning based on _____.
A) affective quality
B) hedonic quality
C) perceptual quality
D) legitimate quality
E) functional quality

Question

Quizplus · Accepted Answer

Retailers who emphasize a wide selection of goods, low prices, guarantees, and knowledgeable employees are positioning based on functional quality, which relates to the core performance features of a product or service. Functional quality is essential for retailers who compete on price, convenience, and service, and who seek to meet the functional needs of their customers efficiently and effectively.

Retailers Specializing in Things Like a Wide Selection of Goods