A consumer is thinking about purchasing a new computer, so she searches the Internet to compare brands and visits stores, such as Best Buy. The activities performed by this consumer can best be labeled _____.
A) marketing
B) consumption
C) self-regulation
D) affect transferal
E) shopping

Question

Quizplus · Accepted Answer

The activities of searching the internet and visiting stores to compare brands and products indicate that the consumer is engaged in shopping, which involves the process of gathering information and evaluating options before making a purchase decision. Marketing refers to the activities and strategies used by businesses to promote their products and services to potential customers. Consumption refers to the act of using or consuming the product or service after purchase. Self-regulation refers to the process of controlling one's behavior or decisions. Affect transferal refers to the transfer of emotions or attitudes from one object to another, which may influence consumer behavior but does not apply to the activities described in this scenario.

A Consumer Is Thinking About Purchasing a New Computer, So