Things that influence consumers that are independent of enduring consumer, brand, or product characteristics are called _____.
A) temporary influences
B) tangential influences
C) noninvolvement influences
D) interactive influences
E) situational influences

Question

Quizplus · Accepted Answer

Situational influences are temporary factors that can influence consumer behavior, such as the time of day, social setting, mood, and purchase occasion. These factors are independent of enduring consumer, brand, or product characteristics.

Things That Influence Consumers That Are Independent of Enduring Consumer