Claiming to be environmentally-friendly when a company is not is:
A) greenwashing.
B) green marketing.
C) brown washing.
D) green entitlement.

Question

Quizplus · Accepted Answer

Greenwashing refers to the practice of making false or exaggerated claims about a product or company's environmental friendliness in order to appeal to environmentally conscious consumers. It is considered deceptive and unethical marketing.

B) Green marketing is a legitimate marketing strategy that focuses on promoting environmentally-friendly products and practices.

C) Brown washing is not a commonly used term and does not refer to any specific practice.

D) Green entitlement is not a recognized term and does not refer to any specific practice.

Claiming to Be Environmentally-Friendly When a Company Is Not Is