Marketers use cause-related marketing for all of the following reasons except:
A) help develop stronger brands.
B) help move consumers toward brand loyalty.
C) encourage consumers to switch brands.
D) increase the level of brand parity.

Question

Quizplus · Accepted Answer

Cause-related marketing is not intended to increase brand parity; rather, it aims to differentiate a brand by associating it with a cause, thereby enhancing brand image and loyalty.

Marketers Use Cause-Related Marketing for All of the Following Reasons