Based on U.S. consumer segmentation of consumer attitudes toward green marketing, all of the following groups are not committed to green marketing or have little commitment except:
A) Sprouts.
B) Grousers.
C) True-Blue Greens.
D) Basic Browns.

Question

Quizplus · Accepted Answer

True-Blue Greens are the only group that is highly committed to green marketing and willing to pay extra for environmentally friendly products. Sprouts are somewhat committed, while Grousers and Basic Browns have little to no commitment towards green marketing.