Which of the following is defined as groups of people that provide the values and attitudes that become influential in shaping behavior?
A) Evoked set
B) Customer profitability segments
C) Reference groups
D) Phone encounters

Question

Quizplus · Accepted Answer

Reference groups are defined as groups of people that provide the values and attitudes that become influential in shaping behavior. Option A, evoked set, refers to a group of brands that a consumer considers while making a purchase decision. Option B, customer profitability segments, refers to a segmentation approach based on the profitability of different customer groups. Option D, phone encounters, refers to interactions between customers and customer service representatives over the phone.

Which of the Following Is Defined as Groups of People