Which of the following is a test that helps determine the potential acceptance and proper understanding of a proposed new product?
A) Alphabet test
B) Navigational hierarchy
C) Gateway test
D) Concept test

Question

Quizplus · Accepted Answer

A concept test is designed to gather feedback from potential consumers to help determine if a new product concept is viable and likely to be successful. It can help identify any issues or misconceptions about the product and guide further development and marketing strategies. The other options, alphabet test, navigational hierarchy, and gateway test, do not relate to product testing and development.

Which of the Following Is a Test That Helps Determine