Back-translation is a copy technique used by marketers and advertisers to:
A) translate culturally specific words into the common vernacular.
B) portray a culturally diverse unit into a semantic simile.
C) become a method of control whereby the original translation is translated back by a different person to test whether the original translation has communication problems.
D) oversee the backlog of translation work faced by the majority of global companies.

Question

Quizplus · Accepted Answer

Back-translation is used as a method of control to test the accuracy and effectiveness of the original translation by having a different interpreter translate it back to the original language. This ensures that there are no communication problems in the original translation.

Back-Translation Is a Copy Technique Used by Marketers and Advertisers