When we are more motivated to process a message, we are more likely to process that message through the ________ route
A) peripheral
B) lateral
C) central
D) interior

Question

Quizplus · Accepted Answer

When we are motivated to process a message, we are more likely to use the central route of processing, which involves thoughtful consideration and evaluation of the message's content and evidence. This is in contrast to the peripheral route, which relies on superficial cues such as the speaker's attractiveness or likability. The lateral and interior routes are not commonly discussed in the context of message processing.

When We Are More Motivated to Process a Message, We