An individual reads a message that says "bigger is better" and they assume bigger is normally better, so this message is right. This is a ________ route to persuasion.
A) peripheral
B) lateral
C) central
D) interior

Question

Quizplus · Accepted Answer

This is an example of peripheral route to persuasion, where the message is processed without much critical thinking or analysis. The individual simply relies on a heuristic (i.e. bigger is better) to make a judgment. This route to persuasion is generally used for low involvement decisions or when the message recipient lacks motivation or ability to process the message centrally.

An Individual Reads a Message That Says "Bigger Is Better