Which of the following statements about peripheral route of message processing in ELM is not correct?
A) It is less quantitative than the central route
B) It is less critically thought than the central route
C) It takes into consideration the scrutiny of the logic of the message
D) The attitudes resulting from the peripheral route are shorter lived than the central one

Question

Quizplus · Accepted Answer

The peripheral route does not take into consideration the scrutiny of the logic of the message. It relies on superficial cues such as attractiveness, credibility, or emotional appeals to influence attitudes, rather than the actual content of the message.

Which of the Following Statements About Peripheral Route of Message