Don't begin broadcast copy with numbers, figures or facts crucial to the story.

Name: Don't begin broadcast copy with numbers, figures or facts crucial to the story.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

It is better to start broadcast copy with a strong hook or attention-grabbing statement that engages the audience, rather than overwhelming them with information right at the beginning. Save the important numbers, figures or facts for later in the story when the audience is already invested.

Don't Begin Broadcast Copy with Numbers, Figures or Facts Crucial