What is a pronouncer and how is it used?
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Q15: There are three basic types of broadcast
Q16: What is a soft lead and why
Q17: Whenever possible, broadcast leads should begin with
Q18: Don't begin broadcast copy with numbers, figures
Q19: Clarity is important in broadcast copywriting. Clarity
Q21: As in print writing, use strong subject-verb-object
Q22: Personal pronouns should be used sparingly in
Q23: Broadcast writing differs from print writing in
Q24: Broadcast writing uses long descriptive clauses, participial
Q25: Simplicity in broadcast writing means avoiding the
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