Choose the most important element of a story and make that your lead. In writing, think about how you would share the information with a friend.
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Q9: What is the "Rule of 20"?
Q10: Not every broadcast sentence should be the
Q11: In broadcast writing, keep sentences brief, energetic
Q12: Avoid the use of sentence fragments. They
Q13: What are some words to avoid in
Q15: There are three basic types of broadcast
Q16: What is a soft lead and why
Q17: Whenever possible, broadcast leads should begin with
Q18: Don't begin broadcast copy with numbers, figures
Q19: Clarity is important in broadcast copywriting. Clarity
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