Professional marketers and salespeople follow the AIDA strategy in their sales messages because it is effective. What does AIDA represent?
A) Attention, interest, desire, and action
B) Attraction, innovation, determination, and activity
C) Appeal, input, develop, and attune
D) Access, incite, determine, and activate

Question

Quizplus · Accepted Answer

AIDA represents Attention, Interest, Desire, and Action, which are the four stages of a successful sales message. The message needs to grab the attention of the audience, generate their interest, create a desire for the product or service, and finally, prompt them towards taking an action. This model has proven to be effective in marketing and sales, making it a popular strategy used by professionals in the field.

Professional Marketers and Salespeople Follow the AIDA Strategy in Their