Which statement about direct-mail messages is most accurate?
A)Direct mail is an effective channel for personalized, tangible, three-dimensional messages that are less invasive than telephone solicitations.
B)Today's companies no longer send direct-mail messages to market their products or services; they rely exclusively on electronic media instead.
C)Direct-mail marketing is less effective than online marketing.
D)All answer choices are accurate statements about direct-mail messages.

Question

Quizplus · Accepted Answer

Direct mail allows for personalized, tangible messages that can be less invasive than phone calls, making it an effective marketing channel for certain audiences and products.

Which Statement About Direct-Mail Messages Is Most Accurate