When you use the AIDA persuasive approach, your first task is to gain the reader's attention (A). Which of the following represents your second step, or "I" tasks, of AIDA?
A)Describe the benefits a product or service offers and make rational or emotional appeals.
B)Include details of your company's reliability and reputation.
C)Grow more excited about your product and yourself as a salesperson.
D)Identify a proverb or famous quotation.

Question

Quizplus · Accepted Answer

The "I" in AIDA stands for "Interest." After gaining the reader's attention, the next step is to maintain their interest by describing the benefits of a product or service and making rational or emotional appeals. This helps to engage the reader further and encourages them to continue reading.

When You Use the AIDA Persuasive Approach, Your First Task