The public relations function has become increasingly valuable in the international arena for the following reasons, except:
A) lack of sponsorship opportunities in many countries
B) impact of terrorism and war has heightened sensitivities of many nations
C) differences between cultures
D) growing number of international firms

Question

Quizplus · Accepted Answer

Lack of sponsorship opportunities in many countries is not a reason for the increasing value of the public relations function in the international arena. The other options, including the impact of terrorism and war, cultural differences, and the growing number of international firms, all support the notion that public relations is becoming increasingly important in the international context.

The Public Relations Function Has Become Increasingly Valuable in the International