In tracking results from event marketing, an Advertising Research Foundation study found which type of events tended to yield the best results in terms of intentions to purchase and actual purchases of the sponsor's brand?
A) festival and fair
B) sports-related
C) entertainment-related
D) cause-related

Question

Quizplus · Accepted Answer

Sports-related events tend to yield the best results in terms of intentions to purchase and actual purchases of the sponsor's brand, as they often have a highly engaged audience and strong brand association.

In Tracking Results from Event Marketing, an Advertising Research Foundation