In planning a sponsorship or event marketing program, after a firm decides on the objective, the next step would be:
A) plan a method of tracking the results
B) advertise the event
C) promote the event to the firm's customers and employees
D) match the event with the firm's customers, vendors, and employees

Question

Quizplus · Accepted Answer

Matching the event with the firm's customers, vendors, and employees is the next step after determining the objective. This helps ensure that the event is targeted towards the right audience and has a higher chance of success. After this step, the firm can then move on to promoting the event, advertising it, and planning how to track the results.

In Planning a Sponsorship or Event Marketing Program, After a Firm