During the initial search for purchasing alternatives, a consumer considers all of the brands that he or she has used in the past.

Name: During the initial search for purchasing alternatives, a consumer considers all of the brands that he or she has used in the past.
Brand: Quizplus
Rating: 4.9 (40 reviews)

Question

Quizplus · Accepted Answer

Consumers typically consider a subset of brands they are aware of, which may include both familiar and unfamiliar brands, not necessarily all brands they have used in the past.

During the Initial Search for Purchasing Alternatives, a Consumer Considers